Using Video to (Re)build Trust with Captivate Media and Rise Vision

Each day our students, families, educators and community members are inundated with messages meant to highlight our differences, build mistrust and to divide us. We experience the impact of these divisions in our board meetings, enrollment numbers, community events and in our day-to-day lives. With trust between school districts and the communities they serve strained more than ever, employing traditional communication tactics may not reach people in the ways you need.

What You'll Learn

In this session, we will:

Share strategies to help you reverse this growing divide and rebuild a stronger community.
Teach you how to reach the hearts and minds of community members, not just during “enrollment season”, but ongoing throughout the year.
Teach you techniques you can use to share stories and celebrate your students and staff. These strategies can serve as the foundation to help you, not only restore trust, but grow your student enrollment and staffing.

Don’t miss out on this webinar!

About the Speaker

Jake Sturgis, APR worked for two school districts in the Twin Cities for nearly 12 years prior to starting Captivate Media + Consulting in 2014. He leads a team of 15 cinematographers, editors, graphic designers and strategists who craft stories that ignite community change. They combine the art and science of video, animation and graphic design to create content that is effective and memorable.

Jake served on the Minnesota School Public Relations Association (MinnSPRA) Board from 2015-2019, including one year as President. He also served as a board member for the Minnesota Chapter of the Public Relations Society of America (PRSA) from 2019-2021.

Captivate has worked with more than 300 organizations nationwide who serve students, including the National Association of Elementary School Principals, Saint Paul Public Schools and Atlanta Public Schools. Jake has a Bachelor of Science degree in Mass Communications from the University of Wisconsin-Superior. He earned his Accreditation in Public Relations (APR) in 2013. His team has received numerous state and national awards.